Joanne Madeley - Events Director

When did you first join Cascade Productions?

I first joined Cascade in April 2013, after 8 years in broadcasting I wanted a new challenge! They tried to scare me off but I haven’t looked back since.  


What is your job and what does it entail? 

Working as an Event Manager I work across the video department, event production and social media platforms. Still using my experience from TV I get to self-shoot, as well as producing live events; managing pre-production, creative concepts, onsite management and working closely with all clients. 


What’s one thing about your job that people don’t know?

I have to be telepathic in order to keep up with Alan. 


What’s the best part of working at Cascade?

Random and sometimes very weird discussions in the office.


What’s the best part of your job?

The unknown. Anything can happen in events and you have to be prepared for any outcome whether this is during pre-production or onsite. My brain is always kept active!


What’s the most challenging part of your job? 

Making the budget work. 


Name one of the most memorable events you’ve been on and why? (if this applies)

My first event for the National Trust – I was thrown in at the deep end and I got to do a bit of everything. Dressing, artist management, client liaison, filming and not forgetting putting up a gazebo…my nemesis.  


What’s the best advice you’ve ever been given?

Dad… ‘’Do your own thing, stand by your decisions, and learn by your mistakes”


Describe the event industry in three words.

Fast. Creative. Unpredictable.


Describe yourself in three words. 

Competitive, ambitious and cheery. 


If you could swap jobs with anyone on the team for one day who would it be and why? 

Jim, so I could make lots of pretty artwork!


If you could work on any event in the world what would it be and why?

Red Bull or Google.