Homeserve International Conference
BRIEF & OBJECTIVES
To design and produce a two day conference for 200 business managers from the UK, US and Europe. Homeserve's conference purpose was to celebrate 20 years of success and a platform to launch the 2020 strategy. Their primary objectives were to motivate, inspire and celebrate talent within the organisation. Cascade's role was to design the agenda, presentation design, video production, delegate registration, accommodation, venue management, exhibitor and keynote presenter management. All staging, technical, rigging, evening entertainment and onsite management was managed by the Cascade team.
SOLUTION & LOGISTICS
The event was a celebration of 20 years in business with a focus on Homeserve's future. 200 delegates flew in from six different countries so we wanted an iconic venue that would be both nostalgic and recognisable to all, so Wembley Stadium was the perfect fit.
The main conference was held in the Bobby Moore suite with staging and back drop that reflected the Homeserve house. A number of delegates were golden ticket winners giving them the opportunity to experience the conference that they may otherwise have not been able to - they were given VIP treatment upon arrival as well as a personal meet and greet with speakers including Rudy Giuliani.
During the evening an awards ceremony took place in the Royal Box giving winners a chance to walk through the Wembley tunnel and up the winners walkway to collect their award. Images, videos and a live camera relay was shown on the big screens. Delegates were then led into the Bobby Moore suite and assigned teams to compete against each other across 20 varying activities. The informal evening allowed delegates to socialise, win prizes and let their hair down to the live band.
On the final day we facilitated and managed an exhibition with 10 stands working with delegates across the six countries. We provided artwork, technical and on site management of the exhibition that enabled delegates to achieve a greater understanding of each area of the business.
Post event cascade sessions were arranged in each country supported by communication packs prepared by Cascade, including a key points video. All sessions were made available in full via our online video resource. Every delegate received a goody bag with copies of books supporting the presentation content, along with a signed anniversary history book.
"Attending this conference lit a fire in me and has made me feel empowered in my role here. I believe in the company and how we can better each of our customers lives with our services. Being able to talk to other employees from other call centres was a great experience and gave me ideas to bring back. It was a very good experience and has strengthened my love for this company and our vision"
Golden Ticket Winner, Homeserve Annual Conference