DAKOTA Healthcare Exhibition

BRIEF

To design, produce and build a trade exhibition for the Healthcare sector within the NEC for EHI Live. 

CHALLENGES

There was a 6 week lead time for the exhibition. From initial brief to the stand design we were working with an extremely tight time frame. This was one of the largest self build stands we had put together at 8m x 8m.

DELIVERY

The 8m x8m stand was divided up into the 4 separate areas of Healthcare which DAKOTA specialise in.
Using our in-house T3 exhibition system we constructed 5 columns onto which we attached magnetic graphics.

In one area we set up a hospital bed to look like a ward and in another we recreated a living room. The stand was part sponsored by ZEBRA who ran a barista coffee station and a quiz.

Over the 2 days of the exhibition the stand was visited by over 1,500 new Healthcare purchasers, generating 200 leads which turned into sales.      

Alan Wight