Snapchat - an update too far?

Snapchat have just released a new update which enables social mapping. It is possible to 'zoom out' of the camera in the Snapchat app and view a map which shows where your friends are and also where 'heat spots' are - meaning you can access stories from around the world, where lots of people are sharing - at festivals for example - there are clear benefits for the events industry.

A word of caution - the feature shares your bitmoji (profile pic) on the map in your EXACT location - down to the building. Other users can see exactly where you are - therefore where you live - and whether you are at home. 

That feels risky given the very young Snapchat demographic. Fortunately you can enable 'ghost' mode and be anonymous on the map.

Alan Wight