Pay It Forward

By Alan Wight 

...because you get back what you put in.

There have only ever been two meetings of the G8 to discuss health issues, one for AIDS and the second for Dementia. It is estimated that by 2025 the 850,000 people suffering from dementia today will rise to 1 million in the UK.

 Following the G8 summit David Cameron set out a vision to find a treatment for Dementia by 2020 – he called it the Dementia Challenge. In support of the challenge, University College London (UCL) plan to build a dedicated dementia research institute to bring together all of their 450 world class researchers in one place with the latest technology. Right now there are 200 dementia specialists, including two Nobel Prize winners, making significant progress. Every penny of any funds we provide will go directly into that research, right now.

2016 is the 20th year of Cascade Productions and to commemorate it, Cascade plan to donate £1 for every conference delegate managed through the year to the UCL Dementia Challenge. Typically that would equate to around £20,000 in 2016. In addition, the Cascade video team have agreed to offer their production skills pro-bono to help to launch the appeal.

 Iceland Foods has pledged all of its revenue from carrier bag sales in the UK for the next three years and committed to donate at least £10m to the project. We would love for the events industry to follow the retailers like Iceland and others who are donating their carrier bag charges including Waitrose, Asda and Morrisons. 

I am delighted that we've already been able to forge a coalition with our new-found friends at Asda, Waitrose and Morrisons who commited to support the project from the outset. Since then HSS Hire, WHSmith and Booths have all come on board and it's looking likely we can promise around £25m to the cause...

Malcolm Walker, Chief Executive of Iceland

 This is our opportunity to contribute in a small way to something that can change the lives of millions of people worldwide. 

Alan Wight